What's Augmented Reality?

Augmented Reality (commonly known as AR) is the very latest technology to have captured the imagination of the marketing world. AR creates real-time interaction with virtual models without the need for special 3D goggles.

This ground-breaking digital technology is being used to take advertising, broadcast media, exhibitions, retail, attractions, events and digital marketing to the next level.

Both in its applications, and in its ability to appeal to a diverse set of audiences, AR's capabilities are virtually limitless.

Presenters can be part of a virtual environment or appear to interact with a digital model. Consumers can play games with virtual players and direct the action in real-time. Retail marketers can immerse their customers in brand experiences. Advertisers can exploit the impact of AR to develop higher consideration and conversion ratios.